Monday, March 20, 2006

Charter commercials coming to a TV near you

If you subscribe to a cable system that has WJLA's News Channel 8 in its lineup you may have seen some 30 second spots for the Friendship-Edison Public Charter School.
The advertisement showcases Friendship-Edison Collegiate Academy’s newest addition, an early college program that allows students to take 60 credit hours of courses — the equivalent of an associate’s degree — while they’re still in high school.

Charter schools have to advertise, Richmond said, because students are not assigned by district to attend, as they are in regular public schools.
“The only way they get people is by marketing,” he said.

And to stay afloat, the schools need students.

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