The school's principal and parents formed a marketing committee to aggressively recruit students. The team worked feverishly this spring, sending out fliers to Chinese nonprofit and business organizations, posting glowing messages on e-mail discussion groups and holding several open houses. All the promotion was done in three languages: English, Spanish and Chinese.I find this to be some of the best news to come out of DCPS in quite a while. Kudos to the staff and parents of Thomson Elementary, and kudos to DCPS for giving the school the autonomy to try new things. When supporters of school choice say that school choice not only helps private and charter schools, but can also improve public schools this is what they mean.
"We really made a conscious effort," said Principal Gladys Camp, who saw enrollment grow from 287 students to about 345 this year. "We wanted to make sure that our enrollment didn't drop."
Thursday, November 30, 2006
Taking a page out of the Charter / Private playbook
The Post takes a look at the effort that DCPS's Thomson Elementary's administration and parents have gone to to boost the schools profile and enrollment.