Wednesday, March 24, 2010

DCPS getting some PR help?

It looks like Chancellor Rhee is looking to bolster DCPS's public image by hiring a PR firm, and its being paid for by private funds.
The private funds that DCPS officials said would be used to hire former Obama White House communications director Anita Dunn will come from philanthropist Katherine Bradley, Chancellor Michelle A. Rhee told the D.C. Council Monday. Bradley is donating $100,000 through the D.C. Public Education Fund, the non-profit set up by Mayor Adrian M. Fenty to handle private contributions to school reform.

The Post reported Friday that Rhee had reached out to Dunn, one of the Washington's most accomplished Democratic media consultants, to help tell the school reform story more effectively. Rhee said that she and Dunn first spoke about a year ago, and that after she left her White House post in November, she and her firm, Squier Knapp Dunn, began advising DCPS on a pro bono basis.

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